Veterinary medicines for the treatment of animals can only be prescribed and recommended by veterinary service providers or by their staff veterinarians on veterinary prescription, but advertising these products on advertising portals or on social media is strictly forbidden and can lead to fines. 

The State Food and Veterinary Service (VMVT) notes that infringements still occur and, for example, social media posts featuring veterinary prescription medicines, some of which are even subject to additional discounts. The VMVT stresses that people who keep animals should purchase veterinary medicines for their pets and other animals with the utmost responsibility and only when prescribed by a veterinarian. 

The dissemination of information on veterinary medicinal products is regulated by the Law on Veterinary Medicines and other legislation. The advertising of prescription veterinary medicinal products is prohibited. Advertising of these veterinary medicinal products may only be carried out exclusively in specialised publications intended for veterinarians and veterinary pharmaceutical companies.  

In addition, veterinary pharmaceutical companies may publish information on veterinary prescription medicinal products, but only on their websites and with the name, quantity, price and package leaflet or description of the veterinary medicinal product or extracts from these documents, for veterinary prescription medicinal products available for sale. 

Failure to comply with the prohibition on advertising or otherwise presenting veterinary medicinal products may result in sanctions as provided for in the Code of Administrative Offences of the Republic of Lithuania. Violation of the obligation to advertise prescription veterinary medicinal products is punishable by a fine of between €1,200 and €2,300. 

Veterinary specialists are convinced that the health of every animal is very individual and that taking care of an animal in case of illness, disease or emergency is a job that requires a great deal of care and responsibility, so it is risky and even dangerous to take the risk of using medicines recommended by someone or otherwise advertised, as each veterinary medicine has its own indications, absorption and effects on the body. If an animal becomes ill or sick, it should be taken to a veterinary clinic as soon as possible, where the veterinarian will advise you on the best course of action for your individual case, and under no circumstances should you attempt to treat the animal yourself.

Veterinary prescription medicines should only be administered after careful examination of the animal, the necessary tests, and the animal's medical history, and should only be used in accordance with the conditions specified in the veterinary medicine's package leaflet and description. ]